After diving into diversity with a multi-colored “Unity” chocolate bar, Cadbury has announced its new “Furry Bar” made with real wolf and dog hair.

The hair-covered confection comes with a prominent choking hazard warning as the company acknowledges that the hair can get lodged in the windpipe.

The use of animal hair in their candy has animal rights group PETA up in arms and calling for a boycott of the company. In response, Cadbury says they plan to ignore PETA like everyone else does.