Billionaire Elon Musk stunned attendees at The Wall Street Journal’s CEO Council Summit yesterday when he proclaimed that “CEO is a made-up title.” Musk added that he had applied for a formal SEC filing to change his official title to “Sir Hair Plugs McBlood Emerald” and asked for people to start referring to him accordingly.

“It’s just a much more honest and accurate title for me,” Musk laughed. “I pride myself on being honest. This is about as transparent as anyone can get. Almost as transparent as my hair used to be.”