Amazon President Jeff Bezos made a public apology today after it was revealed that the company was selling Christmas ornaments with pictures of Auschwitz on them.

“First and foremost We’re sorry,” Bezos stated. “We’re now really going to force everyone in our product camp to concentrate on product quality. Gun to their heads I’m sure they’ll do a better job.”

Bezos also confirmed that Amazon had already taken all offensive products off of the site.

“Again, were sorry. It’s a long, hard race to the top and sometimes we lose site of the details. We’re going to try to master that race and I sincerely hope this mistake doesn’t Holo-cost us.”

Photo credit Paul VanDerWerf