NBA fans are divided over a new camera angle that the league tested out during the Lakers vs Clippers game on Christmas Day. The view, which points the camera directly up players’ shorts when they are anywhere in the key, was sponsored by Nike to provide better shots of players’ shoes.
“We only had the best intentions,” Nike CEO Mark Parker stated. “We saw a marketing opportunity and took it. We didn’t even think for a second that professional basketball players would consider wearing boxers, much less no underwear during a game.”
Those watching the Christmas Day game were frequently treated to 3-second live shots of private parts jostling about as Lakers center JaVale McGee posted up and pushed for positioning against Ivica Zubac – neither player was wearing any underwear.